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Every Picture Tells a (Coca-Cola) Story: Behind the Lens of the ‘Taste the Feeling’ Photography

Bathing Beauties: Fyodor Golan Collection Features Vintage Coca-Cola Images

Photographer Ernest Withers Had an Eye on History, Coca-Cola

Virtual Reality Check: Its Future Surrounds Us

‘We’re Transforming the Company’: 5 Things We Learned From Coke’s CAGNY Presentation

Ice Dew and smartwater Join Coke’s Roster of Billion-Dollar Brands

The Reel Thing: Coke’s Brief-Yet-Profitable Foray into Show Business

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community

Ambassador Andrew Young Shares Insights With Coke Employees

With equal parts grace and gravitas, Andrew Young had a crowd of Coca-Cola associates rapt as he talked about his lifelong connection to the brand. “It was part of my life,” he said. “I follow Coca-Cola. I’ve been around the world, and I don’t think I’ve been any place yet, in 152 countries, where if I asked for a Coca-Cola that I couldn’t get one… and the company has been doing something right for a long time.” The civil rights pioneer, congressman, United Nations ambassador, former Atlanta mayor,

Sports

Coca-Cola Racing Family Makes Pit Stop at Coke HQ

On the road to the second NASCAR weekend in Atlanta, the Coca-Cola Racing Family made a pit stop at the Coke headquarters. It was a unique opportunity for current drivers, legends and their friends and family to step off the track, and into the world of Coca-Cola. NASCAR season officially kicked into high gear last weekend at the Daytona 500 where Coca-Cola Racing Family driver Denny Hamlin took home the win. This week Coca-Cola Racing Family drivers Austin Dillon, Danica Patrick, Ryan Newman, Joey

Community

The World of Coca-Cola Meets a World Dipped in Color

Jeff Hanson’s ties to Coca-Cola are deep, loyal and, now it seems, serendipitous. When he opened an IRA at age 14, the first stock he purchased was Coca-Cola. As a teenager, he started refusing to eat at restaurants that didn’t serve Coke products. And he counts among his friends Warren Buffett, the legendary investor and former Coca-Cola board member who also owns shares of KO, albeit on a slightly larger scale. So it’s hardly surprising that Hanson once again finds himself intertwined with Coca-Cola.

Business

Can Maaza Become India’s First Billion-Dollar Juice Brand?

Mangoes have been the star of one of India’s favorite beverages for 40 years. That’s why Coca-Cola and its bottling partners think expanding Maaza juice is worth the squeeze. Coca-Cola India announced its goal to elevate Maaza to become the country's first billion-dollar juice brand earlier this month during a summit in Mumbai. An initiative sponsored by the Indian government, “Make in India” is focused at generating pride in industry by showcasing the opportunity for design, innovation and sustainability

Brands

Less is More: Noma Bar Designs Marvel-Inspired Coke Mini Cans

For Noma Bar, less is most definitely more. The acclaimed graphic artist has made his mark in the design world through a minimalist approach to visual communication that uses negative space, color, shape and iconography to create more-than-meets-the-eye images that demand a second. He applied his signature style to a limited-edition series of Coca-Cola Mini Cans featuring original interpretations of six Marvel Super Heroes: The Incredible Hulk, Ant-Man, Black Widow, Captain America, Iron Man

Innovation

Behind Closed Doors With 'CSI Coca-Cola'

One of the perks of writing for The Coca-Cola Company, besides the free beverages, is getting to access parts of the company you never knew existed. When Leopoldo Becerra, quality manager for Coca-Cola Europe, casually referred to the Brussels-based Quality Assurance team as "the Coca-Cola CSI team," the nickname certainly caught my attention. I took the opportunity of a meeting in Brussels the following week to take a couple of hours to go "investigate the investigators."

Business

Atlanta Tribune Profiles Coke's Female African-American VPs

The February 2016 Issue of Atlanta Tribune magazine highlights 17 of Coca-Cola’s African-American female vice presidents. “It’s not often that you find a collective of richly tenured African-American women executives holding senior posts in chorus – all under the banner of one corporation," the magazine writes. "It is, in a word, inspiring. But, what’s more stirring are the stories they share – lessons, triumphs and the intrinsic inclination to reach back.” Read the full Atlanta Tribune

Culture

Brand Ties: Coke Employee Wears Heart on Sleeve

When Luke Boggs took a leadership communications job at Coke in 2011, he thought he'd better dress the part. “I’d been freelancing out of my basement office for five years,” Boggs explained. “So when I came here to the headquarters of The Coca-Cola Company, I felt like it would be a good idea to wear a tie most of the time.”After a few months, the lifelong Coca-Cola fan began wondering what sort of branded ties he could add to his neckwear rotation. An eBay search was just a few keystrokes and a

History

'Waymarking' Coke Murals, Memorabilia and More Via GPS

In the summer of 2008, Dee Jadnik-Plott and her husband, Dave Plott, were walking through North Wilkesboro, a small mountain town in the northwest corner of North Carolina, when they spotted an old Coca-Cola sign in a drug store window. The Florida couple, who have a second home in the area, took a photo as a memento for relatives who collected Coke memorabilia. And then an idea was born to do something more. Using a GPS (global positioning satellite) device, they noted the store’s coordinates.

Jobs

Coke and Satellites: A Taste of Out-of-This-World Technology

Kathleen Atanasoff is an active-duty Air Force public affairs officer working at Coca-Cola as part of U.S. Air Force Education With Industry. The program enables service members to work in a section of the company commensurate with their military skill sets or career fields. As part of her assignment, Kathleen traveled to United Launch Alliance at Cape Canaveral Air Force Station in Florida to learn about the space launch company’s mission and communication efforts for a rocket launch. The opinions

IN THE NEWS

Building System Capabilities

The Coca-Cola Company Signs Letter of Intent to Grant Additional Bottling Territory to Swire Coca-Cola, USA

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Coca-Cola Anthem

The campaign’s lead spot, “Anthem” features a series of vignettes that capture life’s everyday moments – such as hanging out with friends, learning to do new things, enjoying music, a first date, a first love – all linked by Coca-Cola with the new tagline, “Taste the Feeling.” The spot introduces an original song, “Taste the Feeling” featuring Conrad Sewell that celebrates the experience of drinking a Coca-Cola, any Coca-Cola.

Snapshots

Moments of Happiness From Our Readers

At Coca-Cola, we're in the business of spreading smiles and opening happiness every day all across the world. Share your moments with us.

From a Crazy Production Night at Coke... to True Love

Australian Cattle Dog’s Boundless Summer Energy!

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