Eurasia & Africa

The Eurasia & Africa Group grew unit case volume 6 percent, underscoring progress against the goal of strategically investing for tomorrow while gaining share today. India delivered double-digit growth for the fifth consecutive year. Brand Coca-Cola stayed strong, and still beverages benefited from growth across our juice and juice drink portfolio, including Maaza™. In Russia, brand Coca-Cola again delivered double-digit growth in 2011, and we continued to outperform the industry and gained share in sparkling beverages. In Turkey, we delivered double-digit volume growth for the second consecutive year. Despite geopolitical challenges in the Middle East and North Africa, we delivered strong performance. We continue to invest in this region, as evidenced by our agreement to acquire approximately 50 percent of the equity of Aujan Industries. This partnership, coupled with our strong bottling partners, will make our system a leader in the region’s fast-growing still beverage category.

2011 UNIT CASE VOLUME MIX
BY GEOGRAPHY
  • Middle East & North Africa
  • Central, East & West Africa
  • India
  • Turkey
  • South Africa
  • Russia
  • Other
Eurasia & Africa Data Sheet

Includes Unit Case Volume, Unit Case Volume Growth, Net Operating Revenues, Operating Income and Per Capita Consumption data.


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Europe

The Europe Group overcame an uncertain economic environment to deliver 4 percent operating income growth and 2 percent unit case volume growth. The 125th anniversary of Coca-Cola was activated with passion and creativity, driving brand love on a massive scale. Other marketing highlights included Coke & Meals, driving sales with imaginative partnerships and cross promotions. We scored with summer music campaigns and built momentum for UEFA EURO 2012™ and the London 2012 Olympic Games™. A key strategic success was strengthening ties with bottling partners and driving growth with key customers. We spent more time in the marketplace, using the insights to act with greater flexibility and get closer to consumers with an adapted brand, package and price architecture.

2011 UNIT CASE VOLUME MIX
BY GEOGRAPHY
  • Eastern Europe
  • Germany
  • Spain
  • Great Britain
  • France
  • Italy
  • Other
Europe Data Sheet

Includes Unit Case Volume, Unit Case Volume Growth, Net Operating Revenues, Operating Income and Per Capita Consumption data.


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Latin America

Our unit case volume growth of 6 percent in the Latin America Group led to volume and value share gains in total NARTD beverages. This performance made Latin America the largest operating group in terms of unit case volume for the fifth consecutive year. We attribute much of this growth to clear occasion-based, brand, package, price and channel strategies across beverage categories. The business also benefited from strong integrated marketing campaigns across beverage categories, as well as a successful holiday campaign and connection with consumers through inspirational cultural messages. Latin America gained volume and value share in both sparkling and still beverages. Sparkling beverages grew 4 percent driven by continued growth of brand Coca-Cola, and still beverages grew 15 percent.

2011 UNIT CASE VOLUME MIX
BY GEOGRAPHY
  • Mexico
  • Brazil
  • South Latin
  • Latin Center
Latin America Data Sheet

Includes Unit Case Volume, Unit Case Volume Growth, Net Operating Revenues, Operating Income and Per Capita Consumption data.


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North America

Our flagship market is focused on building strong brands, translating brand value into customer value and strengthening system capabilities to sustain and repeat success. We delivered solid results in a challenging environment, including 1 percent organic volume growth, as we continued our integration efforts following the largest acquisition in our Company’s history, creating synergy savings to reinvest in our brands and capabilities. Strong consumer and customer programs included Coca-Cola Arctic Home, which generated more than 1.3 billion consumer impressions, and continued successful marketing partnerships between Brand Coca-Cola™ and NASCAR™, Diet Coke® and The Heart Truth™ campaign, and Coca-Cola Zero, Powerade and the National Collegiate Athletic Association (NCAA®). Effective execution of our occasion-based, brand, package, price and channel strategies delivered volume and value share gains across beverage categories. Coca-Cola Zero achieved its fifth consecutive year of double-digit volume growth, and Powerade, Dasani, Gold Peak™ and Seagram’s™ all grew double digits.

2011 UNIT CASE VOLUME MIX
BY GEOGRAPHY
  • United States
  • Canada
North America Data Sheet

Includes Unit Case Volume, Unit Case Volume Growth, Net Operating Revenues, Operating Income and Per Capita Consumption data.


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Pacific

The Pacific Group delivered 5 percent unit case volume growth. In Japan, the strength and resilience of our system’s people, brands and programs enabled us to rapidly regain momentum after the March 2011 earthquake and tsunami and deliver another year of volume growth. In China, our unit case volume grew 13 percent, making this nine of the last 10 years the business has delivered double-digit growth. Our core brands—Coca-Cola, Sprite, Fanta and Minute Maid Pulpy—all delivered double-digit growth for the year in China. Following a strong 2010, our volume in the other territories of the Pacific Group showed mixed performance in 2011, affected by macroeconomic headwinds in some countries. Importantly, the Pacific Group gained share in sparkling beverages, juices and juice drinks, and water.

2011 UNIT CASE VOLUME MIX
BY GEOGRAPHY
  • China
  • Japan
  • Philippines
  • Australia
  • Thailand
  • Other
Pacific Data Sheet

Includes Unit Case Volume, Unit Case Volume Growth, Net Operating Revenues, Operating Income and Per Capita Consumption data.


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Bottling Investments

In 2011, we continued to execute the strategies of the Bottling Investments Group. Our core focus on top-line growth and aggressive cost management, combined with marketplace execution, operational excellence and productivity, generated strong performance. We grew unit case volume 4 percent on a comparable basis after adjusting for the impact of the sale of our Norway and Sweden bottling operations. However, on a reported basis unit case volume was even with the prior year. We continued to focus on prudent capital planning to ensure we have the capacity to meet sales growth. Our focus on improving environmental metrics has resulted in significant positive changes, especially in energy and water usage. In addition, we opened more than 335,000 new outlets, placed an incremental 205,000 new coolers and continued building market segmentation capabilities to ensure consumers continue to have access to our brands for all occasions, in the right packages, at the right price. We remained focused on the implementation of Coke One, our end-to-end bottler operating system that enables the development of standard tools, data and systems geared toward enhancing sales force effectiveness.

Bottling Investments
Data Sheet

Includes Unit Case Volume Growth, Net Operating Revenues and Operating Income data.


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©2012 The Coca-Cola Company. Released April 26, 2012.
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