Coca-Cola Logo
2013 Company Highlights
The Coca-Cola Company finished 2013 strongly positioned to capture sustainable growth with an unmatched portfolio of nonalcoholic beverage brands, inspired and locally relevant marketing, a robust innovation pipeline, a peerless global bottling and distribution network and a restless, entrepreneurial mind-set that’s never satisfied with the status quo. We are also moving to the beat of the Millennial generation, finding new ways to connect with teens and young adults through share-worthy content and insights from Millennial consumers and partners.
Announced our goal to deliver EKOCENTER™ to 20 countries by the end of 2015 through our joint efforts with partners such as DEKA R&D Corporation, IBM, Inter-American Development Bank, McCann Health, NRG Energy, Inc., Qualcomm Technologies, Inc. and UPS.
Garnered 33 million page views in 2013 on our digital media platform Coca-Cola® Journey™ and expanded internationally through the deployment of local versions in eight countries, a full homepage redesign and the launch of The Opener contributor network. The platform published more than 1,200 articles by 350+ authors and featured 6,800 videos attracting more than 330,000 views.
75M+
Reached more than 75 million “Likes” (and counting) on our Coca-Cola Facebook page.
Reached
1.9 billion
servings of The Coca-Cola Company beverages each day.
That’s a lot of refreshment!
EKOCENTER™ Partnership
Inspired more than 3 million people to rediscover the joys of being physically active through our “Get the Ball Rolling” initiative.
Completed acquisition of ZICO™ Pure Premium Coconut Water, a pioneering brand in one of the fastest-growing beverage categories in the world.
Opened our 43rd production facility in China, underscoring our continued confidence in and commitment to the country.
3MM+ Answer the Call to Get Active
this Summer with Coca-Cola
Donated more than $2.5 million in cash and in-kind contributions to support disaster relief and recovery efforts in the Philippines following the devastation from Typhoon Haiyan.
Launched Coca-Cola Life™ in Argentina and Chile, the Company’s first reduced-calorie cola sweetened with a blend of sugar and stevia.

Announced our four global well-being commitments to help fight obesity:

1. Offer low- or no-calorie beverage options in every market.

2. Provide transparent nutrition information, featuring calories on the front of all of our packages.

3. Help get people moving by supporting physical activity programs in every country where we do business.

4. Market responsibly, including no advertising to children under 12 anywhere in the world.

Returned $8.5 billion in value to our shareowners through dividends and net share repurchases. In February 2014, increased our dividend for the 52nd consecutive year.
Inaugurated our first bottling plant in Myanmar, a move that will create more than 22,000 direct and indirect jobs over the next five years.
Maintained our 4th place ranking on FORTUNE magazine’s World’s 50 Most Admired Companies list.
Launched POWERADE ZERO DROPS™, which transforms water into a zero-calorie, on-the-go sports drink.
Coca-Cola
ranked

#3
on Interbrand’s Best Global Brands list with a brand value of $79.2 billion.
Received a 2013 Catalyst Award for advancing women leaders inside the Company and working to empower 5 million women across our value chain by 2020. By the end of 2013, we had empowered more than 550,000 women entrepreneurs.
Named Creative Marketer of the Year by the Cannes Lions International Festival of Creativity and won 20 additional Cannes Lions awards.
Launched a first-of-its-kind partnership between Coke Zero™ and Riot Games, in support of the League of Legends Challenger Series.
Coke at Cannes: Cultural
Leadership is Key to Marketing Plans
Created a live “friendship portal” linking cities in India and Pakistan through our Small World Machines, showing that what unites us is stronger than what sets us apart.
Coca-Cola Small World Machines—
Bringing India and Pakistan Together