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Operating Group Highlights
2013 Worldwide Unit Case Volume Geographic Mix
Latin America 29% North America 21% Europe 14% Eurasia & Africa 15% Pacific 21%
Unit Case Volume Growth
Operating Groups All Beverages Sparkling Beverages Still Beverages
             
    2013 vs. 2012
Growth
5-Year Compound
Annual Growth
2013 vs. 2012
Growth
2013 vs. 2012
Growth
             
Eurasia & Africa
  7% 7%   6% 13%
Europe
  -1% 0%   -1% -5%
Latin America
  1% 5%   0% 8%
North America
  0% 1%   -2% 5%
Pacific
  3% 6%   3% 4%
Worldwide   2% 4%   1% 5%
28.2 Billion Unit Cases Worldwide

 

Eurasia & Africa

The Eurasia & Africa Group grew unit case volume by 7 percent in 2013, led by double-digit growth in Middle East & North Africa with solid growth across all business units despite challenging macroeconomic environments in some markets. In Russia, double-digit growth of brand Coca-Cola was fueled by our Olympic Games activations, highlighted by the longest-ever Olympic Torch Relay. Elsewhere, the launch of Coke Studio Africa™ in Kenya, Nigeria, Tanzania and Uganda on the back of continued success of the music platform in the Middle East and Pakistan; the success of the “Share a Coke” campaign in key markets such as South Africa and Turkey; and the expansion of our football platform Copa Coca-Cola to more than 30 countries ensured we continued to build brand love and relevant consumer connections. In 2013, we also empowered more than 100,000 women entrepreneurs in Eurasia & Africa as part of our global commitment to empower 5 million women across the Coca-Cola value chain by 2020.

key wins in 2013:
7% unit case volume growth overall
Double-digit growth of brand Coca-Cola in Middle East & North Africa
Double-digit growth of brand Coca-Cola in Russia, fueled by our Olympic Games activations
100,000 women entrepreneurs empowered in Eurasia & Africa
Coke Studio
Europe

In the face of ongoing macroeconomic uncertainty, particularly in southern Europe, the Europe Group saw a 1 percent decline in unit case volume in 2013. However, both sparkling and still beverages grew value share in 2013, and certain key markets reported volume growth, including Germany (+2 percent) and the Northwest Europe and Nordics (NWEN) Business Unit (+1 percent). A highlight was the successful implementation of “Share a Coke” in summer 2013, involving the printing of nearly 1 billion labels, carrying the 150 most popular names in more than 30 countries. Backed by a fully integrated marketing campaign, “Share a Coke” was warmly received by consumers, helping trademark Coca‑Cola generate 5 percent full-year volume growth in Germany, 1 percent full-year volume growth in NWEN and 7 percent immediate consumption volume growth in Iberia. The consolidation of the innocent brand juice and smoothie business further contributed to the group’s performance. The year also saw a high-profile focus on calorie management and well-being, along with widespread action to encourage consumers to enjoy active healthy lifestyles.

key wins in 2013:
Growth in value share of both sparkling and still beverages
5% full-year volume growth in Germany
1% full-year volume growth in NWEN
7% immediate consumption volume growth in Iberia
“Share a Coke”
Other 14% France 10% Spain 13% Great Britain 14% Germany 17% Central & Southern Europe 32% Other 14% France 10% Spain 13% Great Britain 14% Germany 17% Central & Southern Europe 32%
Latin America

In the context of a very challenging 2013, the Latin America Group solidified its market share position and delivered on its financial commitments. These accomplishments were propelled by our enduring competitive advantages: First, the unique connection of the Latin America consumer with brand Coca‑Cola, further enabled this year by world-class brand and category advertising, affordable entry pack expansion and the launch of Coca‑Cola Life in Argentina and Chile. Second, our leading beverage portfolio, which was strengthened in 2013 by our expansion into the value-added dairy category in Mexico, among other initiatives. Third, our superior franchise system, which continues to enhance execution capability across the continent by leveraging synergies and sharing best practices. And finally, the engagement, passion and spirit of our team, committed to delivering on the promise of our 2020 Vision.

key wins in 2013:
Affordable entry pack expansion
Stronger leading beverage portfolio
Enhancement of execution capability across the continent
Engagement, passion and spirit of our team
Coca-Cola Life
North America

Our flagship market continues its focus on building strong brands, led by brand Coca‑Cola, creating customer value and building advantaged capabilities. In a difficult operating environment, we grew our market share across most beverage categories. Strong productivity enabled us to offset much of the commodity headwinds and, as those pressures ease, we will be well-positioned to increase our brand investment and accelerate profitable growth. Coca‑Cola Zero volume grew for the eighth consecutive year, while package diversification helped us add more than a million new households to the Coca‑Cola brand. The POWERADE, Simply, Dasani and NOS brands all delivered strong growth, and our multi-brand tea portfolio (Honest Tea, Gold Peak, Fuze) had double-digit growth, as did ZICO coconut water and illy coffee. Finally, we have taken a significant step in our efforts to strengthen the franchise system in North America by announcing our intent to grant additional territories to five existing and two new U.S. bottling partners.

key wins in 2013:
Growth in market share across most beverage categories
Added more than a million new households to the Coca-Cola brand
Double-digit growth of our multi-brand tea portfolio, ZICO coconut water brand and illy coffee brand
Coca-Cola
Canada 6% USA - 94% United States 94% Canada 6%
Pacific

The Pacific Group delivered 3 percent unit case volume growth in 2013. India reported 4 percent unit case volume growth, led by growth of 18 percent in brand Coca-Cola and 5 percent in brand Sprite. India’s growth reflects the impact of strong integrated marketing campaigns and continued expansion of packaging choices to consumers. Japan delivered 1 percent unit case volume growth, with Sprite, Minute Maid™ and Ayataka™ each growing by double digits. Aquarius™, Japan’s No. 1 sports drink, was selected as the official drink for the 2020 Summer Olympic Games in Tokyo. China’s unit case volume grew 3 percent, with impactful campaigns such as “mini me” and “Share a Coke,” while engaging teens and renewing focus on execution, which produced balanced growth across sparkling and still beverages. The group also benefited from strong 25 percent unit case volume growth in Vietnam and 9 percent unit case volume growth in Thailand.

key wins in 2013:
3% unit case volume growth overall
4% unit case volume growth in India, led by growth of 18% in brand Coca-Cola and 5% in brand Sprite
1% unit case volume growth in Japan, 25% in Vietnam and 9% in Thailand
Aquarius, No. 1 sports drink in Japan, selected as the official drink for the 2020 Summer Olympic Games in Tokyo
Aquarius

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Bottling Investments

In 2013, the Bottling Investments Group (BIG) saw continued improvement across our markets. After excluding the impact of structural changes, unit case volume grew 4 percent for the year. The group’s unit case volume growth was led by China, India and Vietnam. We continued a multiyear trend of market share gains in nonalcoholic ready-to-drink beverages across most of our markets in the group. 2013 was a year of significant change in the footprint of BIG. We combined our bottling operations in Brazil with an independent bottling partner, and we sold a majority ownership interest in our Philippine bottling operations to Coca-Cola FEMSA. We opened a new bottling plant in Myanmar as part of our planned $200 million investment in the country over the next five years. Coca-Cola is now being produced locally in Myanmar for the first time in more than 60 years. As in prior years, we remained focused on the core strategies that will deliver long-term sustainable growth, develop future leaders of our business, perpetuate a culture of continuous improvement and accountability, and validate our social license to operate in our markets.

key wins in 2013:
4% unit case volume growth overall
Continued multiyear trend of market share gains in NARTD beverages across most of our markets in the group
Production of Coca-Cola locally in Myanmar for the first time in more than 60 years