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  • Brands
    COCA-COLA ZERO SUGAR TAKES A RIDE WITH UBER IN FRANCE
    The introduction of the new Coca-Cola Zero Sugar is proving a hit as it launches across Europe. One of the latest markets to experience its great sugar-free taste is France, where Coca-Cola created a buzz around the brand by rolling out an ingenious sampling drive with taxi service Uber.Earlier this
  • Brands
    COKE LAUNCHES CHRISTMAS TRUCK TWITTER EMOJI
    For the first time ever, the Coca-Cola Christmas truck will make a virtual visit to fans on Twitter. Each time a user includes the #HolidaysAreComing hashtag in their tweet, they'll see a little emoji of the iconic truck appear at the end. The hashtag will be used by @CocaCola_GB throughout the duration
  • Brands
    5 SURPRISES AT LEAGUE OF LEGENDS WORLDS
    For anyone who has ever been to a League of Legends tournament, let alone played the game from their computer at home, I am sure to embarrass myself with the following “revelations.”I will certainly sound foolish, ill informed, and like a newbie to the League of Legends world. Mostly because I am.The
  • Brands
    ALL-NEW COCA-COLA LIME DEBUTS IN ROMANIA
    Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and digital experiences and contests, in-store executions and surprise-and-delight
  • Sustainability
    EXPANDING OUR HUMAN RIGHTS IMPACT WITH SUPPLIERS
    For many of us, the origin of a product is an essential factor in our purchasing decision. Consumers rightfully care about how and by whom a product has been produced. They are not only asking questions to the brand presenting them with the final product, but also to all those suppliers behind the brand
  • Sustainability
    COCA-COLA MAKES FORTUNE’S ‘CHANGE THE WORLD’ LIST
    With sustainability integrated into every aspect of its business, The Coca-Cola Company has long embraced the concept that doing good is good business. This year, Fortune magazine recognized Coca-Cola for this approach by including the company on its “Change the World” list.Coca-Cola ranked No. 11

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