Coca-Cola Unbottled

Oklahoma Relief Efforts: Employee Shares Katrina Experience in Response

Kel Villarubia  |  May 24, 2013
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I’ve seen the catastrophic devastation caused by a natural disaster with my very own eyes. Having lived in New Orleans all of my adult life – I was there for Juan, Camille and Andrew…but none of them prepared me for Katrina. We usually stay and hunker down during hurricanes because of that gnawing natural instinct to secure and protect your home and your neighborhood. But then it happens.…Read More

Want to Work in Social Media at Coke?

Mallory Perkins  |  May 22, 2013
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Here’s your chance. Social media is essential to our business, as The Coca-Cola Company has stated many times like here and here and here. Our brands, local markets and the global corporate team all use social as part of their integrated communications plan and with our new website, Coca-Cola Journey, taking part in social conversation is at the core of our online presence. …Read More

EKOCYCLE™ Awards $200,000 Grant to Kick Start Recycling in New York

Michael Brotchner  |  May 22, 2013
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For many Americans, recycling at home is easy: place the recyclable material in the appropriate bin, tie up the bag when the bin is full, and put the bag outside for collection. Recycling is not so easy, however, for the millions of Americans who live in large, multi-family buildings. For example, in the South Bronx – which has the lowest recycling rates of any New York City neighborhood –…Read More

Twitter Chat This Thursday, May 23 at 11 a.m. ET: Connecting India and Pakistan Through #SmallWorldMachines

Jackie Jantos Tulloch  |  May 21, 2013
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Coca-Cola has always tried to create more happiness in people’s lives. Coke was first served at the soda fountain, the most popular social space of its day. We know that connecting with other people is the greatest driver of human happiness. Earlier this year, in collaboration with our teams in India and Pakistan, and creative partner @LeoBurnett, we created a special experience to…Read More

Empowering Women at Scale Requires a Strong Business Case and Partnership

Susan Mboya  |  May 17, 2013
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Coca-Cola, like many other businesses, recognises that our business growth journey in emerging economies will only be sustainable if the benefits of growth reach all members of society, especially those who traditionally have been marginalised, including women and young people.  As a business, we believe that there is no better investment than women, both to spur our own…Read More

The Play's The Thing

Marianne Pizzi  |  May 16, 2013
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As our children labor to prepare themselves to thrive in a globalized world, they no longer have enough time to play. Boo-hoo, right? It seems frivolous that these rapidly maturing young people should be goofing off. Aren’t the teen years the time to set aside childish things?As it turns out, that’s the last thing our youngsters should do, lest we marginalize the real work of the teenage…Read More

Just Wing It

Ashley Brown  |  May 14, 2013
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Recently, I was asked by a colleague for a “social response plan” to support a major Company announcement.  I responded with a quick status update on open items, and finished by noting that our “plan” was to respond using approved messaging. It never dawned on me that I should write that down, any more than I should develop a plan to do my email. The constant need to plan is not only…Read More

Why Coke's CEO Was the Ideal Person to Interview on Global Power

Ian Bremmer  |  May 14, 2013
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A few weeks ago, I had the pleasure of heading to The Coca-Cola Company’s offices in New York to interview Muhtar Kent for Foreign Policy’s ‘Power’ issue.  They wanted the perspective of a business leader with global reach. No one does global better than Coca-Cola.  As I see it, there are two viable business models on opposite ends of the spectrum.  On the one hand,…Read More

Taking Responsibility for Recycling

Alec Wagstaff  |  May 13, 2013
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Coca-Cola’s opposition to a national container deposit scheme (CDS) in Australia has made news recently. Sustainability is good for business, and reducing the volume of packaging we use benefits not only the environment but also our bottom line. Ensuring a sustainable source of packaging material by encouraging recycling and developing renewable forms of packaging makes sense to a…Read More

Coca-Cola USA Sets Goal to Inspire Americans to Rediscover the Joy of Activity

Stuart Kronauge  |  May 13, 2013
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With summer just around the corner, there is no better time to get moving with family and friends. I enjoy walking and hiking with my family and of course getting everyone to the pool to beat the heat! Today I’m thrilled to announce that Coca-Cola USA aims to inspire America to “Get the Ball Rolling” this summer by hosting events and programs that celebrate the joy of activity. We are…Read More