vitaminwater is teaming up with actor Aaron Paul on a new summer campaign encouraging people to put an interesting twist on everyday activities by grabbing a bottle of their favorite flavor and drinking “outside the lines.”
A video features Paul at the gym, running on a treadmill as part of his normal workout. He takes a sip of vitaminwater zero and is suddenly inspired to make his monotonous routine more interesting. In an amusing plot twist, Paul incorporates some fancy footwork into his run, entertaining himself and those around him as he dances his way through the workout.
“I’ve always been a fan of vitaminwater,” said Paul. “I was really excited to work on this campaign and, especially, to show off my dance moves.”
Developed in partnership with Ogilvy, the film will appear this summer on TV, digital and social platforms, and in cinemas nationwide. The campaign also extends to retail and summer events.
“From what’s inside the bottle to how we engage with our consumers, vitaminwater has always taken an unexpected and vibrant approach,” said Celina Li, group director, vitaminwater. “We’ve brought that to life in our newest campaign and hope it inspires our consumers to have some fun during their everyday activities and do things a little differently... the vitaminwater way!”
Visit www.vitaminwater.com and follow vitaminwater and #drinkoutsidethelines on Facebook, Twitter and Instagram to learn
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