Coca-Cola Great Britain recently interviewed Ted Ryan, director of heritage communications, to pick up a few secrets about the world’s largest Coke memorabilia collection.
My team is responsible for
One of my old bosses used to say that you get the trademark and you just polish it a little brighter each day, making sure all the information that goes out about
A typical day in the archives…
Requests come in from around the world every day. For example, this morning the first email I opened was from Brazil, and they want an exhibit of FIFA material for the 2014 World Cup as they’re going to build a mini museum in São Paulo.
We work very closely with the global brand managers. If they’re going to do a packaging redesign or something like that, we’ll provide information on what those brands have done in the past. This isn’t so they can repeat campaigns, it’s always to show what we’ve done in the past – what worked and what didn’t.
We’re constantly acquiring materials for the archives. The collectors of the world would love it – we’re always scanning auction sites such as Christie’s (we didn’t bid on the $57 million Warhol painting, though).
Big shoutout to the photographer, AJ Brustein.
Miles of memorabilia
We have a giant room, filled with
A priceless collection
One of my favorite moments since working at
People always ask how many things we have – and there’s really no way you can count. The best way to describe it is: we’ve tried to get a sample of all
Vintage bottle design: “The classic 1915 original contour bottle – I’m a purist!”
TV commercial: “The ‘Hilltop’ ad (1971). “I’m going to go back to visit every location involved – starting at Heathrow, then on to the Savoy hotel where the song was written and the studio where it was recorded.”