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Water-Stressed Village in Lebanon Gets 'Water-Wise'

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The lush, green hills that roll through the northern edge of Lebanon and surround a town of 2,500 called Menjez create a landscape rich in beauty. But to the naked eye, the greenery masks the local impacts of climate change, which has plagued the region with drought. According to a recent NASA study, the ongoing drought in the Levant, which includes Cyprus, Israel, Jordan, Lebanon, Palestine, Syria and Turkey, is probably the worst to hit the region

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An Evil Thirst: Ciel Presents Greatest Post-Apocalyptic Film Never Made

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Ciel and actress Karla Souza took to the big screen to support the bottled water brand’s “Connecta Mente y Cuerpo” ("Connect Your Mind and Body") campaign, which takes a lighthearted look at the link between hydration and a sharp mind. On March 22, Ciel launched a trailer for an epic action film titled “An Evil Thirst” in theaters across Mexico and a website, EvilThirstMovie.com.mx. Online advertising and Ciel’s social media channels teased

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DASANI Rolls Out Multipacks With Smaller Bottles

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When browsing store shelves looking for the pure, crisp hydration of DASANI, shoppers now have a new, convenient packaging option. The bottled water brand recently introduced a multi-pack with fully recyclable 10-oz. bottles, ideal for lunchboxes. “We know people are looking for more convenience when staying refreshed throughout the day,” said Candice Chang, brand director, DASANI, Coca-Cola North America. "And this new 10-ounce bottle is a

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Photos: smartwater® and Jennifer Aniston Keep Moving Forward in Spring Campaign

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Jennifer Aniston and her essential sidekick, smartwater®, are back in a new campaign. The creative captures four candid moments from the life of the actor, director, businesswoman and longstanding smartwater ambassador. Noted photographer Tom Munro took the images, which feature smartwater as the perfect accomplice to Aniston’s forward-moving journey. smartwater is Aniston’s hydrating hiking mate as she heads up the canyon with her beloved dog, a

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Carolina Champs: Coca-Cola Toasts UNC and USC National Basketball Titles With Commemorative Cans

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These last few weeks have been especially sweet for hoops fans in the Carolinas, as teams for both states’ flagship universities capped March Madness by taking home NCAA Division 1 National Championships. The University of North Carolina men and University of South Carolina women cut down the nets in Phoenix and Dallas, respectively, and now Coca-Cola is giving Tar Heel and Gamecock fans a refreshing way to savor the sweet taste of victory: commemorative

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Largest Coca-Cola Bottling Plant in Central China Begins Operations

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CHANGSHA -- China's 44th Coca-Cola production facility began operations today in Hunan Province. The COFCO Coca-Cola Huazhong Beverages Co. Ltd. plant, the largest in Central China, is designed to house nine production lines – four for water, four for sparkling beverages and one for juice and juice drinks. Four of these lines are currently operating, and all nine are expected to be up and running by 2020. The Changsha plant is the first Coca-Cola

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South Africa's PET Plastic Recycling Rates Close in on European Standards

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In the last few years, countries looking to boost their recycling numbers have looked to the field's European innovators, like Germany and Austria, for inspiration and effective models. But they should consider taking a few notes from South Africa, too. More than 2 billion PET bottles—plastic bottles used to package products made by Coca-Cola and other brands—were collected and recycled in South Africa in 2016, Africa Business Magazine reported.

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Why Water Matters: Ducks Unlimited Canada and Coca-Cola Mark World Water Day

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Whether it’s a single drop in a pond or a mighty swell at sea, water’s ability to transform, devastate and sustain life is remarkable. It’s the great equalizer. We all need it, which is why it matters so much to Canadians. March 22 was World Water Day. This annual event celebrates the important role water plays in our lives – and taking action to address the many water-related challenges we face. From too much to not enough, pollution or access,

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Future Proofing for the Golden Age of the Consumer

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The next decade will welcome the "Golden Age of the Consumer”, according to the World Economic Forum’s groundbreaking new report: Shaping the Future of Retail for Consumer Industries. During this new era, the consumer packaged goods (CPG) industry will witness an unprecedented shift in how people buy and what they expect from the industry. With exponential growth in product choices, any pain point in the shopping experience is ripe for disruption,

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Creative Sampling Campaign Kick-Starts Coca-Cola Zero Sugar Launch in Norway

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Coca-Cola Zero Sugar recently hit the shelves in Norway, supported by a multi-channel marketing campaign highlighting that it tastes even more like original Coca-Cola, but without sugar. The campaign spans TV, outdoor and point-of-sale advertising, digital coupons and social media posts. At the heart of the launch is a sampling drive reaching an estimated 500,000 consumers. Coca-Cola Norway set up a sampling booth at Oslo's main

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