Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and digital experiences and contests, in-store executions and surprise-and-delight PR activations.
Coca-Cola Lime is bottled locally in Ploiesti, Romania and is available nationwide in a wide variety of packages for all occasions, including 250-ml returnable glass bottles, 330-ml non-returnable glass bottles, 330- ml cans, and 500-ml, 1.25-liter and 2-liter PET bottles.
“We are confident that lime is a suitable flavor for the Romanian taste profile… that modern and trendy taste that everyone is looking for in a drink nowadays,” said Iuliana Nedelcu, senior brand manager, Coca-Cola Romania and Moldova.
Diet Coke with Lime is a popular offering in North America, where Coca-Cola Freestyle fountain dispensers also enable fans to add lime and other flavors to an array of sparkling and still brands.