From elaborate costume parades to colorful king cakes, Mardi Gras is an honored tradition throughout the Gulf Coast region of the U.S. For the second consecutive year, Barq’s Root Beer is marking the culmination of the Carnival season with an original painting by local New Orleans artist Terrance Osborne.
“Soiree de Mardi Barq’s” depicts the excitement of an at-home Mardi Gras celebration that “invites the bite” of Barq’s Root Beer to the party.
“As the unofficial soda of Mardi Gras, Barq’s Root Beer brings a crisp, refreshing bite of flavor to celebrations large and small across the Gulf Coast,” said Racquel Mason, vice president of Sprite and Flavors Brands, Coca-Cola North America. “We’re incredibly proud of Barq’s long history and deep connection to this region and its community. We raise a bottle of Barq’s with them this month together as we celebrate Mardi Gras.”
Founded in Biloxi, Mississippi, Barq’s Root Beer is intertwined with the history and culture of the Gulf Coast. Barq’s and Mardi Gras both celebrate the boldness of the region – Barq’s with its unique flavor and Mardi Gras with its high-spirted celebrations.
Following a successful partnership in 2016, Barq’s has once again teamed up with Osborne. Inspired by everyday scenes in his hometown of New Orleans, Osborne paints a lively backyard scene in rich shades of purple, green and gold, featuring Barq’s Root Beer as the perfect refreshment for a full day of Carnival festivities.
“Everybody at an event like this is like family,” said Osborne when describing the celebration in his painting. “It doesn’t matter if you’re related or not.”
Leading up to Mardi Gras, Osborne will visit retail locations throughout the Gulf Coast where Barq’s Root Beer is sold to sign prints of the original artwork.
“Local people and customs are a constant source of inspiration for my art,” Osborne explained. “When you think of the food in New Orleans, you think of po’boys and gumbo. When you think of root beer in New Orleans, you think of Barq’s.”