Odwalla is introducing a new look! Odwalla brand graphics feature a fresh new design, and the single-serve bottle is now available in a 15.2 fl. oz. size. The new 15.2 fl. oz. bottle will replace the 12 fl oz. single serve offering currently in stores.

Launching nationwide this week, the new Odwalla single serve bottle offers 25 percent more product than the 12 fl. oz. bottle and is made with clear PET plastic. The new package provides a more premium look and also gives consumers what they want: the ability to see the delicious product inside.

In addition to the bottle, Odwalla is introducing new graphics across the entire beverage portfolio. Based on consumer research, the new graphics outperformed competition across key metrics and will now feature real fruit photography. Also, all beverages will now feature a consistent green cap.

“We are excited to introduce a new look for Odwalla that highlights our great taste and quality ingredients. The new 15.2 fl. oz. package is the right size for on-the-go snacking, and the new labels will really stand out at shelf,” said Allison Higbie, Odwalla marketing group director.

With over 20 flavors, Odwalla offers a full line of Natural Health Beverages (NHB), including smoothies, proteins and 100% juices. The brand also offers a variety of delicious food bars in flavors like Chocolate Chip Peanut, Banana Nut and Sweet & Salty Almond. Both beverages and bars are available at national retailers.

Want to learn more about Odwalla?

Here are some interesting facts about the brand:

  • Odwalla was founded more than three decades ago in Half Moon Bay, Calif.
  • The Coca-Cola Company bought Odwalla in 2001.
  • Odwalla invented the NHB category over 30 years ago. NHB is now the fastest growing segment across all beverage categories.
  • Odwalla is pronounced “oh-dwa-la.” 
Use the Odwalla locator on the newly redesigned Odwalla.com website to locate products near you. And, be sure to Like us on Facebook and Follow us on Twitter. Read more about the brand’s story at Odwalla.com.