A young man works to get what he really wants for Christmas in an uplifting holiday ad from Walmart and Coca-Cola

In “Earn It”, which premieres this week, a teen sees his dream bike in a Walmart flyer, then has an idea of how to earn it. Throughout the spot, he sells Coca-Cola, shovels driveways, chops wood and cleans windows to save money to buy the bicycle. And while it’s refreshing to see a young man working hard for something he desperately wants, viewers soon learn he has something else in mind.

Through the film, Coca-Cola and Walmart are encouraging people to look beyond the presents and focus on the true spirit of the holidays. “Earn It” celebrates generosity and togetherness, and inspires people everywhere to spread happiness through meaningful ways for special people in their lives. The ad will air on TV throughout the season during popular network specials and holiday movies.