By scanning the bottle, consumers are able to download and share these cherubic clay doll emoticons.
Inspired by traditional clay doll folk art, A Fu and A Jiao will appear in various elements of Coke's Chinese New Year campaign, including a TV commercial and limited-edition packaging, to send special greetings and share the flavor of reunion with Chinese consumers.
In a 30-second Coca-Col ad, A Fu and A Jiao help bring back the "original flavor" of Chinese New Year. In 10 scenes, they appear on special packaging featuring Image Recognition Technology, sending various greetings. By scanning the seasonal packaging with their mobile phones, consumers can download and share the cherubic clay doll emoticons via China’s most popular IM APP, WeChat.
A warm greeting from A Fu and A Jiao will replace the cold machine sound at the checkout counter when the bottle is scanned.
During the promotion, a warm greeting from A Fu and A Jiao will replace the cold machine-like sound at the checkout counter, bringing the flavor of Chinese New Year to shoppers.
“Chinese New Year is the most important holiday in China," Coca-Cola China said in a statement. "We hope our campaign, combining traditional elements with creative new ideas, will bring consumers a step closer towards embracing long established family traditions. Times are changing, but China’s cultural heritage remains unchanged.”