smartwater, makers of a premium line of zero-calorie, vapor-distilled water with electrolytes for taste, is once again teaming up with Jennifer Aniston on its new "up, up, up" campaign. starting this week, the accomplished actor, director, producer and businesswoman will be featured in print and outdoor advertising across the country.

“At smartwater, we believe that success doesn’t happen in a single moment. In the same way that smartwater is water inspired by the clouds, we want to inspire consumers and help to elevate their everyday journeys,” said Caroline Kibler, director of smartwater. “Great things happen little by little, sip by sip… up, up, up.”

The campaign, which uses wide-open skies to illustrate feelings of optimism and clarity, includes four images that show the role of smartwater as a companion in everyday moments of progress in Jennifer Aniston’s life. Looking inspired and motivated, she is shown walking on to set, traveling to meetings and pitching ideas. See them all here.

“We are all on some sort of journey and it’s those little moments of inspiration that help us to move forward,” said Guy Duncan, group director of integrated marketing content, The Coca-Cola Company. “This campaign captures Jennifer Aniston’s ‘up moments,’ whether it’s walking on to set or running to meetings, she takes a moment to get inspired and focused with a sip of smartwater.”

In addition to running in lifestyle magazines and out-of-home New York City, Miami and Los Angeles, the campaign will come to life throughout the summer through events and partnerships, as well as digital and social media activations.

Follow #upupup on Facebook, Twitter and Instagram to continue along on the smartwater journey.