With NBA All-Star 2015 converging on New York City next week, Sprite has a host of events that will create engaging moments for NBA All-Star 2015 attendees and Sprite supporters.

The brand kicked off its NBA All-Star activation with the launch of the Thirst of the Boroughs program on Sprite.com and its social channels. The week will continue to unfold with an iconic Sprite concert bringing together two hip hop cultural icons, Drake and Nas, who have been longstanding partners of Sprite, Sprite Slam Dunk and a few surprise elements for Sprite fans.



Sprite Thirst for the Boroughs_Enhancement

Sprite P.O.U.R. – Purveyors of Urban Reality – is a Sprite platform that showcases emerging artists in the areas of music, style, and for All Star is providing content for Sprite Thirst of the Boroughs. A series of 10 video features spotlight up-and-coming fashion enthusiasts and music artists from each New York City borough. These passionate individuals are inspiring trends and creating experiences to shape a culture, while never losing sight of who they are as trendsetters in the areas of style and music.

Now through Feb. 13, fans can vote for the borough participants representing each borough on Sprite.com or Twitter by using the designated hashtag for the borough of their choice with #SpriteSweeps:

#thirst4MHTN for Manhattan
#thirst4SI for Staten Island
#thirst4BX for the Bronx
#thirst4BKLYN for Brooklyn
#thirst4QNS for Queens

By following the voting instructions above, Thirst of the Boroughs voters will be automatically entered for a chance to win an all-expense-paid trip for two to one game of the 2015 NBA Finals and a $500 gift card.

Each representative from the winning borough will win two tickets to State Farm All-Star Saturday Night at Barclays Center on Saturday, Feb. 14, 2015 and two tickets to the NBA All-Star Game at Madison Square Garden on Sunday, Feb. 15, 2015. Official rules are available in the Promos section on Sprite.com.

Individuals featured in the Thirst of the Boroughs program include:

Manhattan
Style: Anastasia Nicole – Personal stylist
Music: Dominic Lord – Hip-hop artist

Staten Island
Style: Rajsean Bell – Founder of Rose Dreams label
Music: Tyrone Briggs – Hip-hop artist

Bronx
Style: Chase "Sneaker" Reed – Founder of Sneaker Pawn USA
Music: Chris Rivers – Rapper and son of the late Big Pun

Brooklyn
Style: Kareem Blair – Founder of Lemar & Dauley label
Music: Nitty Scott – Hip-hop artist

Queens
Style: Shahed Serajuddin – Founder of Moss Clothing label
Music: Timeless Truth – Hip-hop artist

After you've cast your vote for Thirst of the Boroughs, be sure to tune in to Sprite Slam Dunk on Saturday, February 14th (coverage begins at 7:30pm ET on TNT).  Be sure to check back here for more highlights on the Sprite brand’s activities during 2015 NBA All-Star.


NO PURCHASE NECESSARY. SWEEPS OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES (OR D.C.), 13+, with a Twitter account. Promotion ends 2/13/15 at 9:30 p.m. ET.  For Rules, prizes, hashtags, odds, & all details, visit www.sprite.com. Sponsor: The Coca-Cola Company.