ShareaCoke.com, which has sold more than 1 million personalized bottles of Coca-Cola, Diet Coke and Coke Zero since launching in the spring of 2015, has expanded its inventory to include licensed apparel, collectibles and more – just in time for the holiday shopping season.
The eCommerce site recently merged with Coca-ColaStore.com, giving fans a one-stop shop for a full array of licensed merchandise. Combining the two sites will help the company better manage resources and improve marketing efficiency while giving shoppers a more robust experience. Access the site at both ShareaCoke.com and Coca-ColaStore.com.
“It’s always better to provide more options to shoppers, especially with special occasions like the winter holidays coming up,” said Todd Skidmore, senior manager, eCommerce, Coca-Cola North America. “The combined site is a quick and easy way to find a perfect gift or celebrate an event in a unique way.”
A specially curated holiday gift collection features something for everyone – from branded glassware and accessories, to handmade jewelry and ornaments made by Coca-Cola 5by20 artisans, to clothing and, of course, personalized bottles. Bottle-sized gift boxes are available, too, which make for perfectly-wrapped stocking stuffers.
Shoppers can take advantage of several special offers starting this week:
· 10% off site-wide (ends Thursday, Nov. 24)
· 25% off licensed Coca-Cola merchandise (Nov. 25-29)
· 50% off of six or more personalized bottles (Nov. 25-Dec. 4)
· Free shipping on orders of $60 or more
Coca-Cola teams from North America eCommerce, Global Licensing and Retail, IT, Supply Chain, Finance, Legal and Brand worked on an accelerated timeline to launch the combined site in time for the holidays – building a catalog, establishing a fulfillment process and more.
“It was approximately an eight-week plan to take the ShareaCoke.com site from about 15 offerings to over 120,” said Jen Brevick, group director, eCommerce Licensing.
Look for more to come from this combined site including more occasion-based promotions and new collections.
“Throughout this year, we will continue to launch new items on the site, including much more depth in apparel and collectibles and even some site exclusives,” Brevick says. “Our goal is to give our consumers what they want and we’ve already expanded our assortment based on consumer recommendations.”