Get excited, Canada, because you can now share what makes you, you through the "One of a Kind" program. Millions of unique and colorful Diet Coke package designs are available on shelves for bottles of Diet Coke for a limited time. Additionally, a select number of vibrant patterns are available on cans. No two packs are exactly the same – just like those who enjoy Diet Coke.
“The ‘One of a Kind’ campaign showcases the great taste of Diet Coke that Canadians know and love in a completely new way,” says Michael Samoszewski, vice president, Sparkling Business Unit,
To bring you this rainbow of packaging, Diet Coke has teamed up with HP to make use of their innovative HP Indigo digital printing technology. To get the myriad of patterns you see, HP started with 36 base designs provided by Diet Coke and inspired by the bubbles, fizz, taste and spirit of Diet Coke. HP SmartStream Mosaic software in turn takes these base designs and, by playing on specific design elements in each, uses them to generate millions of entirely unique and original graphics.
Diet Coke has partnered with celebrity stylist, E! “Fashion Police” host and Diet Coke fan Brad Goreski to help spread the word. Goreski will share with Canadians his own must-have fashion items and accessories for the fall season as well as provide tips on how to add a splash of color to make any outfit standout.
“Like fashion, the new 'One of a Kind' Diet Coke bottles are a distinct reflection of personal style,” says Goreski. “With millions of unique designs, fans will have the perfect accessory for their 'One of a Kind' look.”
Even tennis superstar Genie Bouchard is getting in on the action, creating her own “One of a Kind”, limited-edition bottle. Just 200 of these bottles are being produced, and will be part of an upcoming social media campaign. Get a look at how she did it here:
A TV commercial airing nationally features a kaleidoscope montage of some of the varied and vivid packaging options available as part of the "One of a Kind" promotion.