It all started in 2006.

We set out to create a loyalty program that was both happy and fun. We wanted to reward you, our most loyal fans, for being the very best ambassadors and to officially invite you into the Coca-Cola family. What started small, has now grown to nearly 23 million lifetime members. This is our community, My Coke Rewards.

In honor of our 10th birthday, we thought we would take a minute to reflect. We owe the success of this program to YOU, so please accept this heartfelt thank you for your genuine love for Coca-Cola. In return, we want to share three promises.

First, we want to give you more of what you love. Expect more relevant rewards. If you’re a foodie, that means you can earn things like restaurant gift certificates, or if gaming is your thing you might score in-game bonuses. Whatever your interest, we’ve got the best rewards that match with your favorite passions. Check out our catalog for the latest offers.

Second, we’ve curated more exclusive experiences. These once-in-a-lifetime moments are our way of showing appreciation for your loyalty. For example, last year we teamed up with Southwest Airlines and rewarded select members a chance to fly coast-to-coast on a party plane alongside their favorite rock band. This year, there’s even more in the works. Our sweepstakes continuously change, so make sure to frequently visit our site for the latest promotions.

Lastly, we care about giving back, and want to make sure this option continues to be available to you. We included the option to donate points to causes like the American Red Cross and the Boys and Girls Club. In 2015, altogether we raised $1.9 million dollars to go toward these organizations and others, including schools. Take a look at the updated list of causes we support.  

So whether you joined 10 days ago or have been with us for 10 years, we’re celebrating your loyalty. Together, let’s toast to 10!

Cheers,

My Coke Rewards