There’s a new low-calorie herbal tea on the market in Great Britain, and it’s refreshingly honest. Made in the UK, and certified organic by the Soil Association, Honest lives up to its brand name and will be the first organic drink launched by Coca-Cola in Great Britain.

For its first international launch, Honest will come in three different flavors: Lemon Flavoured Herbal Tea with Honey, Orange and Mango Flavored Herbal Tea and Pomegranate and Blueberry Flavored Herbal Tea.

Each drink, available in 500-ml recyclable PlantBottle™ packaging, contains brewed organic herbal tea (hibiscus, lemon balm and lemon myrtle, depending on the variant) and organic fruit juice concentrates. Honest Tea is sweetened with organic cane sugar.

“This is one of those pinch-me moments,” said Honest co-founder Seth Goldman. “When we started brewing tea in my kitchen, we always hoped we could help shift peoples’ diets toward organic, authentic beverage recipes that taste 'Just a Tad Sweet.' We can’t wait to share our drinks with folks in the UK and are confident the Honest name and brand values will resonate on this side of the Atlantic.”

Honest co-founder Seth Goldman, outside the Coca-Cola London Eye

Coca-Cola GB General Manager Jon Woods added: “Honest has been a great success in the U.S., and we’re delighted to launch the brand here. We’re launching with three herbal tea infusions, with the long term ambition of growing and expanding the range.”

An Honest Story

Honest was founded in 1998 by Goldman and his Yale School of Management professor, Barry Nalebuff.

Goldman and Nalebuff were looking to fill a gap in the market with a flavorful, but not-too-sweet drink they could enjoy as part of a busy, on-the-go lifestyle. They launched Honest from Goldman's kitchen in Bethesda, Maryland, and after 10 years of impressive growth, The Coca-Cola Company took a 40 percent investment stake in Honest, before fully acquiring the company in 2011.

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