Passengers at two of the country’s busiest airports found common ground during one of the year’s busiest travel weekends, thanks to Southwest Airlines and Coca-Cola.
The two brands brought strangers together virtually via paired co-branded “Nonstop Music Moments” vending machines installed at Dallas Love Field and Hartsfield-Jackson Atlanta International Airport over Memorial Day Weekend. Travelers in each location were encouraged to step up to the interactive machines and accept the challenge: “Can you find a music connection with anyone?” They answered a series of questions about their music tastes, memories and experiences, communicating through a live video and audio feed.
Participants received rewards for discovered music connections and program engagement, including photos and mini cans of Coca-Cola, Diet Coke or Coke Zero featuring "Share a Coke and a Song" lyrics. Watch a Facebook Live video from Dallas Love Field.
The Nonstop Music Moments experience will visit Chicago-Midway Airport and Nashville Airport June 8-12. Fans across the country can also visit www.NonstopMusicMoments.com to share music moments online and enter to win prizes and MyCokeRewards loyalty rewards.