The World of Coca-Cola has remixed the new "Taste the Feeling" campaign to inspire its more than 1.2 million annual visitors. Through a collaboration with Coke's Global Design team, the project features spectacular new photos, shot exclusively at the popular downtown attraction, in prominent out-of-home placements throughout the city, in addition to a robust digital display and social media plan.

Take a stroll through Pemberton Place and Centennial Olympic Park to learn how they pulled it off: