Summer is officially here, and Coca-Cola is cooling things off with a second wave of ads from the “Taste the Feeling” global campaign. Three new spots bring to life the idea that drinking a Coca-Cola – any Coca-Cola – is a simple pleasure that makes everyday moments more special by showcasing the functional and emotional aspects of the Coca-Cola experience. Watch the ads below, and hear Coca-Cola marketers Rodolfo Echeverria, Jennifer Healan and Marta Fontcuberta share behind-the-scenes insights on the creative.
‘Professor' shares a story on how an inspiring teacher helps students think outside the box with Coca-Cola:
‘Antartic Summer’ shows how Coca-Cola can trigger summer attitude, regardless of your location:
‘Empty Bottles’ articulates the uplifting impact a Coca-Cola has on a teen’s life:
Rodolfo Echeverria on the new creative:
Jennifer Healan on 'Empty Bottles'
Marta Fontcuberta on 'Antarctic Summer'
Marta Fontcuberta on 'Professor'