Honest Tea’s first-ever integrated marketing campaign, the #RefreshinglyHonest Project, invites fans to share their #RefreshinglyHonest thoughts with friends, family and their social networks.
Recognizing the fact that there are many things we all honestly feel and do but seldom say, the campaign aims to create fun connections by revealing the less-than-perfect but shared moments that make up our daily lives. The #RefreshinglyHonest Project kicked off on National Honesty Day (April 30) with a series of short documentary films showing what happens when real people take the first step toward being #RefreshinglyHonest.
The campaign continues through August with digital and physical activations, including a series of sharable Honesty Cards that tell commonly-held #RefreshinglyHonest sentiments; a pop-up #RefreshinglyHonest experience in cities nationwide; and variety of events in cities across the U.S. to collect data for Honest Tea’s annual National Honest Index. The campaign will culminate with announcement of the results of the 2016 National Honesty Index.
Learn more about The #RefreshinglyHonest Project, or watch and share #RefreshinglyHonest stories, at www.honesttea.com/refreshinglyhonest.
“At Honest Tea, we recognize that there is something refreshing about not only making good choices about what we put in our bodies, but also being real with ourselves and others about what we’re experiencing in our lives,” said Honest Tea Brand Director Ami Mathur. “The #RefreshinglyHonest Project aims to shine a light on the amusing yet authentic feelings and experiences we all have but don’t talk about.”
For 18 years, Honest Tea, the maker of the nation’s top-selling organic bottled teas and organic kid’s juice drinks, has been committed to being transparent and authentic through its organic and Fair Trade Certified™ products. Honest Tea’s commitment to honesty and authenticity also extends past its ingredients: the company regularly promotes ways to live a healthful, authentic and “refreshingly honest” life through its social media and the programs it supports.