Today we announced a new system investment of US$300 million over the next three years in Vietnam to further capture growth opportunities in one of the world’s major emerging consumer markets. This new financial commitment brings the total investment by The Coca-Cola Company and its bottling partners in Vietnam to $500 million from 2010 through 2015.
New infrastructure, jobs, partnerships, brand building, and sustainability programs all underline our Vietnam commitment. Through investments completed during the last three years, the Coca-Cola Vietnam system has increased local manufacturing and distribution capacity with new filling lines and the installation of new cold-drink coolers with local customers, helping local businesses boost beverage sales. The system also directly created 500 new jobs locally in Vietnam, with 99 percent of its total labor force filled by local Vietnamese employees.
“We are committed to integrating sustainability into everything we do,” said Basil Sidky, Indochina General Manager of Coca-Cola Southeast Asia. “It is our way of contributing to a more sustainable community, fostering innovation across our business and creating shared value for everyone we touch. It’s something we’re passionate about and committed to for the long-haul in Vietnam.”
You may also enjoy a post by our President of the Eurasia & Africa Group who wrote about the importance of emerging markets to business.
Petro Kacur is Media Relations Director at The Coca-Cola Company.