Coca-Cola has jumped into social media using tools from blogging, Twitter, Facebook, YouTube and others. Social media is a long-term platform that plays an important role in creating valuable content for sharing, and is not limited by the quantity of information it can disseminate.
Power Bloggers are drawn from a continuous relationship with bloggers that
“Coke Friends is characterized by authenticity and trust based on relationships rather than a mandatory set of rules, which differs from blogger programs in other companies,” said blogger Modsmods who has been supporting
Currently, there are 32 Coke Friends in Korea. And they have become part of the
Jennifer Lai is Editor at Eight Partnership who helps write stories for The
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