Even though Brazil is one of the world’s largest coffee producers, its homegrown brew tends to escape its citizens for the international market.
That will change starting this August as
In a statement announcing the launch, Sandor Hagen, vice president of new business at
The new Café Leão product will be made with 100 percent Arabica beans grown, roasted and packaged in Brazil. With a mixture of coffee beans from the Savannah region of the state of Minas Gerais and mountains of the state of Espírito Santo, production of Café Leão will involve a network of small and medium-sized coffee growers from the two regions.
The product will be sold in 250g and 500g sizes in two different roasts – dark for a full-bodied and balanced beverage with intense aroma and flavor, and medium with a balanced aroma, flavor and touch of sweetness.
While coffee is a new consumer offering for
The addition of Café Leao aligns with
Initially, Café Leão will be available in Rio de Janeiro, São Paulo and Curitiba with plans to expand across the country starting in January 2017. In September, Brazilian consumers will also be able to purchase Café Leão on e-commerce channels.
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