In line with Coke's 5by20 initiative to economically empower 5 million women entreprenerus throughout its global value chain by 2020,
In recent years, several 5by20 programs have launched in the Philippines, including the STAR Program and STAR Ka-Asenso for micro-retailers; the WOMEN REACH Program for returning overseas Filipino workers; and, most recently, the gender-responsive entrepreneurship program development for spouses of Filipino military and police servicemen and women in agriculture.
5by20 programs in the Philippines are uniquely positioned to target women at the micro community level and make them part of the
As defined by the Philippine Business for Social Progress, an inclusive business (IB) is a core business activity within the company’s business strategy that integrates the low-income segment of the base-of-the-pyramid (BoP) within its value chain as suppliers, customers, consumers, employees or even recyclers in a way that creates shared value. IB is designed to deliver financial returns, while addressing systemic problems of poverty reduction and inclusive growth in scale. The IB model differs from corporate social responsibility (CSR) and social enterprises in scale of impact, financial returns and investment size.
Anchored in the inclusive business framework, 5by20 programs in the Philippines have enabled the creation of robust Golden Triangle partnerships forged with equally passionate organizations that now include lead anti-poverty government agencies such as TESDA; the Department of Labor and Employment (DOLE); the Overseas Workers Welfare Administration (OWWA); the National Reintegration Center for OFWs (NRCO); the Department of Social Welfare and Development (DSWD) in Metro Manila; the Department of Trade and Industry (DTI); and recently, the Department of Agriculture (DA) to benefit women in agriculture. Likewise, strong partnerships with reputable NGOs and microfinacial institutions that include ASA Philippines Foundation, First Community Cooperative (FICCO); Alalay sa Kaunlaran, Inc. (ASKI); Negros Women for Tomorrow Foundation (NWTF); Tagum City Council of Women, Inc. (TCCWI); and recently, with the Congressional Spouses Foundation, Inc. (CSFI) with the intention to develop a gender-responsive micro-entrepreneurship program for the women spouses of military and police servicemen.
“Genuine partnerships like this can only happen when the government, civil society organizations and the private sector fully commit on a common objective to help uplift the lives of marginalized sectors. The combination of expertise, ideas and resources from equally passionate partners have exponential impact that have helped in economic empowerment of thousands of women micro-entrepreneurs across the country. I have seen this partnership in action, I have seen the positive impact of STAR program among our women sari-sari store operators in Davao Region,” said Alma Uy, president, TCCWI.
Golden Triangle partnerships of 5by20 initiatives in the Philippines operate through integrated components that provide access to gender-responsive training, access to resources and access to peer mentoring support to women micro-entrepreneurs. To date, 5by20 programs have been implemented in more than 60 locations, reaching more than 83,000 women micro-entrepreneurs nationwide.
“We want Filipino women from all sectors to see the value of entrepreneurship as one of the available economic opportunities for them. We believe that when women are given the right set skills through training and opportunity to earn income through various business resources, they tend to reinvest their earnings to the welfare of their children and their family. If we help increase the income capabilities of women micro-entrepreneurs, they can become instrumental to breaking the cycle of poverty within families and create prosperous communities,” said Atty. Adel Tamano, VP of public affairs and communications, C
To strengthen access to resources component of the program, Coke's Franchise and Commercial Leadership (FCL) team developed customized business support that will cater to small and far flung women operated sari-sari stores in the countryside to ensure that they will be included in the
Access to resources component in this year’s women’s month celebration is also supported by Procter & Gamble Philippines through promotional product support together with
The Philippines has experienced a paradigm shift on how the private sector engages with the BoP population. Traditionally viewed as passive recipients of CSR and philanthropic initiatives, they are now perceived as an important part of the equation that can play an active role in finding solutions in addressing challenges in the community.