Coca-Cola Brazil is part of a new industry partnership dedicated to promoting balanced lifestyles. The National Movement for Health and Wellbeing, which also includes Ambev, Ferrero, General Mills, Grupo Bimbo, Kellogg, Mars, McDonald's, Mondelez Brasil, Nestlé, PepsiCo and Unilever, will support the Food and Nutrition agenda of Brazil's Ministry of Health in three ways:
• Information: Reinforcing the importance of a balanced lifestyle, nutrition and physical activity.
• Engagement: Promoting dialogue on responsible marketing and the promotion of nutritional information to inspire informed consumer choices.
• Innovation: Investing continuously in portfolio diversification, the development of smaller and lower-calorie portions and integrating more fiber, whole grains, vitamins, minerals, fruits and vegetables in Brazilians' diets.
The partner companies are committed to collaborating with industry, government, society and academia to set goals and map out actions.
"Throughout my career, I think it's the first time I've met face-to-face with so many of my industry peers. Certainly this shows our commitment to the proposal we are presenting today to the Minister of Health. We are convinced that together we can evolve even more in the challenges of the food and nutrition agenda," said Coca-Cola Brazil President Henrique Braun.