The Coca-Cola Company and its bottling partners in Latin America today closed the acquisition of Unilever’s AdeS plant-based beverage business, expanding Coke’s portfolio of functional drinks in the region.
Founded in 1988 in Argentina, AdeS is the leading soy-based beverage brand in Latin America. As the first major brand launched in the category, AdeS pioneered the development of the second-largest global market for soy-based beverages. The AdeS brand currently has a presence in Brazil, Mexico, Argentina, Uruguay, Paraguay, Bolivia, Chile and Colombia.
“We are excited to add AdeS to our expanding beverage portfolio in Latin America as it enables us to increase the number of nutritious and delicious products offered to our consumers. AdeS is a leading brand in the plant-based beverage category, which is growing rapidly and is of great interest to our customers and consumers across the markets we serve,” said Alfredo Rivera, president, Latin America Group, The Coca-Cola Company.
In recent years, Coca-Cola has boosted its presence in Latin America's juice/dairy/plant-based category cluster through the acquisition of brands such as Jugos del Valle (multiple Latin America markets), Santa Clara (Mexico), Tonicorp (Ecuador), Estrella Azul (Panamá), and Verde Campo (Brazil), among others.
Since The Coca-Cola Company and Coca-Cola FEMSA, S.A.B. de C.V. entered into an agreement with Unilever to acquire the AdeS business on June 1, 2016, other Coca-Cola bottlers joined to participate in the investment, including: Coca-Cola FEMSA, Arca Continental, Embotelladora Andina, Embonor, Corporacion Del Fuerte, Corporacion Rica, Bepensa, Embotelladora del Nayar, Embotelladora de Colima, Solar, Brasal, Bandeirantes, Sorocaba, Simoes, Uberlandia, CVI, Lee, and Monresa. Jugos del Valle S.A.P.I. de C.V., Coke’s joint venture with bottling partners in Mexico, also participated in the transaction.