Today marks the 27th annual World AIDS Day. It also happens to be #GivingTuesday, a global day dedicated to giving back. This year, in support of the long-standing partnership with (RED), The
(RED), a non-profit organization started in 2006 by Bono of U2 and Bobby Shriver to pave the way for an AIDS FREE GENERATION, was founded with a simple mission – to make it easy for people and businesses to join the fight against the deadly virus. The
In December 2011, The
This unique opportunity is a chance for budding entrepreneurs to learn from one of the best, for more established businesspeople to compare notes with Muhtar, or a chance for anyone with a particular interest in
The second item, also up for auction on eBay’s charity site, is a rare, framed original film canister featuring a collage of original photos from the 1971 film shoot of "I'd Like to Buy the World a Coke". The iconic commercial, which was recently featured in the series finale of “Mad Men”, was created to spread hope during the Vietnam War, as social unrest spread throughout the country. There are less than 5 of these custom collector’s items in the world.
Finally, the last item, for purchase through (Shopathon) RED, is a unique 14oz
To participate in the auctions and SHOPATHON, please visit www.red.org.
More on Journey
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Coca-ColaBrazil Joins National Movement for Health and Wellbeing
- Our First Year as Coca-Cola European Partners
- In Turkey, a Women’s Cooperative Coverts Local Produce and Solar Power Into a Thriving Business
Coca-ColaBelgium Joins Forces in Fight Against Litter