Following an initial summer rollout in The Fresh Market locations across the Southeast, Coca-Cola Life is now available in stores and retailers nationwide.
At 60 calories per 8-oz. glass bottle, The Coca-Cola Company’s first reduced-calorie sparkling beverage sweetened with cane sugar and stevia leaf extract has 35 percent fewer calories than other leading colas**.
Consumers will have the chance to discover
the new beverage through more than 4,000 sampling opportunities nationwide, and
the brand’s distinctive green label and visual identity will stand out
in store displays and the Coca-Cola Digital Network of electronic billboards.
want to be leaders in this emerging segment, and Coca-Cola Life is our first
effort to make this a reality,” explains Andy McMillin, vice president, Coca-Cola brands, Coca-Cola North America. “For consumers looking for a reduced-calorie soft drink sweetened with cane sugar and stevia leaf extract, this is a
In North America, Coca-Cola offers more than 750 beverages including more than 200 low- or no- calorie options. Coca-Cola Life complements this
portfolio and is one of more than 45
beverages in The Coca-Cola Company’s global portfolio currently sweetened in
whole or in part with stevia leaf extract (others include glaceau vitaminwater zero, Honest Tea and
Odwalla). The sweetener is made by extracting and purifying the naturally sweet components
from the leaf of the stevia plant.
Together with cane sugar, stevia leaf extract gives Coca-Cola Life its
“We’re excited to
debut Coca-Cola Life in our flagship U.S. market as we continue to innovate and
expand our portfolio to meet consumers' evolving needs and preferences,”
McMillin noted. “Coca-Cola Life is right at home in our broader portfolio and
is positioned to provide consumers with simple yet sweet moments of refreshing uplift
throughout their day.”
Coca-Cola Life is also available in Argentina, Chile, Great Britain and Mexico.
Have a question about Coca-Cola Life? Send a tweet to @CocaColaLife.
**Calories per 8-oz. glass bottle. Coca-Cola Life:
60 calories. Leading colas: 90-100 calories.