In addition, Coca-Cola, in partnership with the beverage industry, announced a new Calories Count™ Vending Program. This new vending program will give people the choices, information and encouragement they need to choose beverages that are right for themselves and their families. Knowing just how many calories are in your Coca-Cola before making the selection just got easier. Find more details in our release.
Buzz from today’s announcement:
“It’s not about telling people what to drink,” said Steve Cahillane, head of Coca-Cola Refreshments. “People love our brands and they’re also telling us they want more choices and easy to understand calorie and nutrition information. We’ve always been able to tap into what matters to people, and that drives our marketing. This effort is no different. Anything we can do to make it easier for folks to choose what’s right for them is ultimately right for us.” – Quote pulled from the Atlanta Journal Constitution
Want to learn more?
The American Beverage Association’s Susan Neely and Chicago Mayor Rahm Emanuel appeared on MSNBC’s Morning Joe this morning. Watch the segment here. The Associated Press also ran a story.