Golf fans can catch every shot as the season-ending TOUR Championship draws to a close Sunday afternoon at Atlanta’s historic East Lake Golf Club, thanks to the support of Coca-Cola and Southern Company.
The final three hours of Sunday’s broadcast, including the entire back nine featuring the final groups, will air with zero network advertising from NBC, bringing even more excitement to the final FedExCup Playoffs tournament.
“The entire PGA TOUR season, over 1.4 million swings by our players, comes down to the back nine on Sunday at the TOUR Championship,” said PGA TOUR Commissioner Tim Finchem. “We want to make sure that fans watching our broadcast don’t miss a shot.”
East Lake’s front and back nines will be reversed for the TOUR Championship, providing significantly more drama on the finishing holes compared to previous tournaments. The final five holes, in particular, will present more potential for lead changes and risk-reward opportunities. The 18th hole is now a challenging par 5 rather than a long par 3.
PGA TOUR officials said the enhanced broadcast is the result of renewal agreements lifting Southern Company and Coca-Cola to the elite designation of Proud Partners of the TOUR Championship, a distinction reserved for golf’s biggest events. The agreement secures Coca-Cola and Southern Company together as partners through 2020.
“The Coca-Cola Company is incredibly proud to partner with Southern Company, another cornerstone of Atlanta’s business community,” said Peggy Loos, vice president, connections activation, Coca-Cola North America. “Together, as proud partners, we hope to help make this season’s TOUR Championship an exceptional experience for all those watching the broadcast at home and live from East Lake. By joining forces, we’re excited to give back even more through our PGA TOUR partnership to the East Lake community and our hometown of greater Atlanta.”
The top 30 players in FedExCup points after the BMW Championship qualify for the TOUR Championship, the finale of the PGA TOUR Playoffs for the FedExCup. FedExCup points are reset prior to the TOUR Championship, setting the stage for a shootout as all 30 players in the field will have a mathematical chance of winning the FedExCup with a victory.
The TOUR Championship is played at Atlanta’s renowned East Lake Golf Club, the formative home of Bobby Jones. In 2014, the TOUR Championship made contributions totaling more than $2.2 million to charities and proudly supports the East Lake Foundation and The First Tee of East Lake.