South Florida is known for its hot temperatures, sandy beaches and lively culture. And Coca-Cola has been front and center in the region these first few months of 2015, from celebrating birthdays to winning new business to helping local youth get moving to support charitable organizations.

Miami Beach Celebrates Centennial 



Miami Bottles

On March 26, 2015, Miami Beach will turn 100 years old, and Coca-Cola is helping to celebrate by releasing a commemorative, limited-edition 8-oz. glass bottle. The specially designed, collectible bottle displays the city’s centennial logo, and the Coca-Cola and City of Miami Beach logo is featured on the six-pack packaging.

“We are very excited about this collaboration of showcasing two world-renowned and coveted brands, Miami Beach and Coca-Cola, on the commemorative centennial bottle,” said Miami Beach Mayor Philip Levine. “Our city’s future hinges on continued sustainable efforts and with Coca-Cola as our recycling partner, we look forward to continued promising opportunities with them.”

Consumers can visit Miami Beach retailers to purchase their own six-pack of the limited-edition collectible bottles, while supplies last.

“As the city enters its second century, Coca-Cola will continue to foster this special relationship, guided by our belief in giving back to communities where we do business,” said Melanie Jones, general manager, South Florida Market Unit, Coca-Cola Refreshments. “Today, we demonstrate our ongoing support for Miami Beach by showcasing their centennial logo on another American Icon, the Coca-Cola Bottle.” 

Calle Ocho Festival

Coca-Cola and The Kiwanis Club of Little Havana have been partners for nearly four decades. As an evolution of its community partnership, Coca-Cola will become the official soft drink of “El Festival de la Calle Ocho” (Calle Ocho). This exclusive agreement ensures that more than 1 million festival-goers will be refreshed with Coke products.  

“For 37 years, we have worked together for the betterment of the Little Havana community,” said Jones. “This expansion of our association stems from our shared commitment and desire to build a healthy, sustainable and prosperous community while celebrating the cultural heritage of South Florida.”

Dancing for a Cause

Comparte el Movimiento is a dance contest that offers young members of the community the opportunity to compete and perform at Coca-Cola’s Calle Ocho stage for the chance to win up to $3,000 for the winning teams’ charity, organization or school. The program, which is going on now, ends on March 15. The three finalists with the most public votes will have the opportunity to perform live on the Coca-Cola stage during the Calle Ocho Festival. Through this competition, Coca-Cola hopes to inspire South Florida’s youth to get active – both physically and in their communities. “This is much more than just a dance competition. This is a chance for young people to dance for a cause that moves them and create moments of happiness that bring people together, all while helping the community,” said Lillian Rodriguez Lopez, vice president, Sustainability and Stakeholder Relations, Coca-Cola North America.” Learn more about the competition here.