May is National Military Appreciation Month. Throughout our country’s history, American’s have felt profound gratitude for the dedication and sacrifice of our troops and their families. And, as it has for nearly 75 years, the United Services Organizations, Inc. (USO) provides Americans with a tangible way to say thank you. Cracker Barrel Old Country Store, Inc. which is proud to feature Coca-Cola products, is providing more ways for you to get involved this month and show your thanks and gratitude to our troops and their families.

Cracker Barrel will launch their second annual The Four-Star Salute™ which runs May 11-25, 2015. Purchase a Coke or Diet Coke fountain beverage at a Cracker Barrel Old Country Store® location and Cracker Barrel will donate to the USO five percent of the sales price of the fountain drinks sold up to a maximum of $80,000.  In addition, purchase the following selected Coca-Cola retail products at any Cracker Barrel Old Country Store® location and Cracker Barrel will donate to the USO a portion of the proceeds from the in-store sales of the items as follows:

  • 10 percent of the retail sales price of Coca-Cola and Diet Coke bottled drinks sold up to a maximum of $5,000
  • 10 percent of the retail sales price of a Tervis Coke® Can w/Lid sold up to a maximum of $5,000
  • 10 percent of the retail sales price of the Classic Coke® Shirt sold up to a maximum of $10,000. 
Cracker Barrel’s The Four-Star Salute also features an online charity auction which will offer a wide variety of items to bid on. More than 80 items and experiences are available to win over the course of the two weeks. There will be five rounds of bidding taking place, with each round featuring 10 to 14 new items available to be bid on during a three-day period. Items range from vacation packages to autographed collectibles to VIP tickets at premiere events and more.

Cracker Barrel will donate to USO 100% of the gross proceeds per auction item sold from the online charity auction along with the portion of the proceeds being donated from the restaurant and retail sales of the select Coca Cola products outlined above. These funds will be used for USO programs to assist military families like the United Through Reading® Military Program which connects deployed troops with loved ones. As part of this program, deployed troops at a USO center can record themselves reading a book and send the book along with a DVD of the recording to a special child in their life. Additional USO programs help military families deal with a variety of challenges they may face like relocations, multiple deployments or caregivers support.

Join Cracker Barrel in showing your appreciation to our military and their families this May by picking up some great Coca-Cola items or bidding on an online auction item.