EKOCENTER, SUBWAY and World Vision have joined forces to create Fresh Water 4 All, a platform to promote sustainable access to clean drinking water in Kenya. SUBWAY will donate 30 cents of every bottle of Dasani (still or sparkling) sold at select stores* in July and August. World Vision will turn those funds into a sustainable, community-owned water system in Kenya where EKOCENTER is helping to drive social and economic development.
Fresh Water 4 All is an example of The
“Sustainability is not simply about risk mitigation or philanthropy,” said Simon Bartlett, director of partnerships and marketing, EKOCENTER. “It's about driving our business and creating societal value. This initiative is a great example of how we can create value for our business, our partners, customers, and the people and communities we serve. We think of it as Growth with Purpose.”
"World Vision understands that poverty is complex, and addressing overwhelming needs such as a global water crisis must be done in partnership," said Karen Sendelback, senior director of partner engagmenet, World Vision. "We are grateful for our partnership with EKOCENTER and Subway, where we can leverage each of our respective strengths to improve the lives some of the world's most vulnerable people -- those without access to clean water."
Fresh Water 4 All is another example of
“As a result of our partnerships, we’re able to make clean drinking water available to more people around the world, while also creating value for our customer, SUBWAY,” said
Join us at SUBWAY to quench your thirst, while helping quench the world’s thirst. Learn more and extend your donation at www.freshwater4all.com.
*Initial pilot runs July 11-Aug. 31 at 2,500 select U.S. stores.
More on Journey
- Coca-Cola Consolidated Sends Message of Gratitude to U.S. Military
- Coca-Cola Toasts Houston Astros’ World Series Win With Commemorative Can
- Coca-Cola Consolidated Treats Troops to Charlotte Hornets Game
- Watch: Coke Zero Sugar Makes 'Jimmy Kimmel Live' Debut
‘Give Back Life’: 23,000 Recycled
Coca-ColaBottles Add Christmas Flair to World Trade Centre in Sri Lanka