EKOCENTER, SUBWAY and World Vision have joined forces to create Fresh Water 4 All, a platform to promote sustainable access to clean drinking water in Kenya. SUBWAY will donate 30 cents of every bottle of Dasani (still or sparkling) sold at select stores* in July and August. World Vision will turn those funds into a sustainable, community-owned water system in Kenya where EKOCENTER is helping to drive social and economic development.
Fresh Water 4 All is an example of The Coca-Cola Company’s commitment to drive sustainable development through partnership initiatives like EKOCENTER. Besides creating shared value for all project stakeholders, the initiative allows consumers to positively impact society simply through buying a bottle of Dasani.
“Sustainability is not simply about risk mitigation or philanthropy,” said Simon Bartlett, director of partnerships and marketing, EKOCENTER. “It's about driving our business and creating societal value. This initiative is a great example of how we can create value for our business, our partners, customers, and the people and communities we serve. We think of it as Growth with Purpose.”
"World Vision understands that poverty is complex, and addressing overwhelming needs such as a global water crisis must be done in partnership," said Karen Sendelback, senior director of partner engagmenet, World Vision. "We are grateful for our partnership with EKOCENTER and Subway, where we can leverage each of our respective strengths to improve the lives some of the world's most vulnerable people -- those without access to clean water."
Fresh Water 4 All is another example of Coca-Cola’s commitment to increasing collaboration between the private and nonprofit sectors. “It’s not every day that we have the opportunity to work on a project that saves lives,” said Kara Kelley, vice president at Asher Agency, which is managing the promotion for SUBWAY. “We are thrilled to be working with World Vision and Coca-Cola to positively impact the lives of people, not only this year, but ultimately for years to come.”
“As a result of our partnerships, we’re able to make clean drinking water available to more people around the world, while also creating value for our customer, SUBWAY,” said Coca-Cola’s Carrie Roberts, senior national sales executive, SUBWAY Global Account Team. “This program demonstrates our commitment to water stewardship as well as our commitment to aligning partners around a shared purpose.”
Join us at SUBWAY to quench your thirst, while helping quench the world’s thirst. Learn more and extend your donation at www.freshwater4all.com.
*Initial pilot runs July 11-Aug. 31 at 2,500 select U.S. stores.