Every year, The National Center on Addiction and Substance Abuse (CASA) hosts Family Day, a national movement to celebrate parental engagement as an effective tool to help keep America’s kids substance free.

Today, Sept. 26, marks the 15th annual Family Day, which encourages parents to eat a meal or share another activity with their children. The day is designed to educate parents about the benefits of frequent family dinners. What started out as a grassroots effort in 2001 has expanded into a national movement supported by a network of partners, including The Coca-Cola Company.

The foundation of the campaign is the simple, yet powerful fact that regular family meals and other regular, shared activities can have long-term positive effects on children’s health and happiness. CASA conducted more than a decade of research showing the connection between parental engagement and teens being less likely to use tobacco, alcohol and other drugs; less likely to be highly stressed; more likely to have an excellent relationship with their parents; and more likely to say it’s easy to talk to their parents.

This year, CASA and Coca-Cola are encouraging families to take a photo or video with everyone enjoying time together, post it on social media using the #myfamilyselfie hastag, and tag two friends to follow suit.

As the event's 2016 presenting sponsor, Coca-Cola is teaming up with Waffle House and Krystal to promote Family Day through social media.

Read our 2015 interview with Joseph A. Califano, Jr. former U.S. Secretary of Health, Education and Welfare (HEW) and founder of the The National Center on Addiction and Substance Abuse at Columbia University (CASA), to learn more about CASAColumbia’s work and why the road to a drug-free America starts at the dinner table.