For over a decade, The Coca-Cola Company has
invested more than $100 million in research, development and commercialization efforts to advance the
use of climate-friendly, HFC-free cooling technologies along with energy
efficiency (including energy management devices). Through this program (we call
it ‘eKOfreshment’), we are equipped to phase out our use of HFC refrigerant—a
well-known contributor to climate change—in Coca-Cola vending machines and
Excitedly, I can report
that we have placed the 1 millionth HFC-free cooler, using natural refrigerant,
in the marketplace. This marks significant progress toward our 2015 system-wide
goal for all new cold-drink equipment to be HFC-free. Reaching this goal is
expected to prevent the emission of more than 50 million metric tons of CO2
over 10 years—equivalent to the annual emissions of more than 10 million
natural refrigerant we selected for our new equipment is CO2, which
eliminates 99% of direct emissions. Beyond our HFC-free achievements, our investment
in sustainable refrigeration has made CO2 technology
a commercially viable option for the cold drink and food equipment industry.
That’s important because it’s going to take more
than Coca-Cola to tackle challenges as grand as climate change—something we’ve
long realized and why we co-founded and are active participants in organizations
like Refrigerants Naturally!, an alliance our very own Antoine Azar,
Sustainable Refrigeration Manager, was recently elected to chair.
And, it’s going to take
more than a focus on sustainable refrigeration to meet our broader goal
set by the Company to reduce the
carbon footprint of "the drink in your hand” by 25 percent by 2020. This
work includes reducing greenhouse gas emissions across the entire value chain
of our products—from manufacturing processes to packaging formats to delivery
fleet to ingredient sourcing and to, of course, refrigeration.
One million placements are indeed worthy of a celebratory cheer but as
always, there’s more work to do!
is Climate Protection Director at The Coca-Cola Company.