Why not run into a Swedish music entrepreneur in Barbados? To be fair, we were there for the first Caribbean Music Summit, hosted by the local ministry to coincide with their legislation and investment in the local music industry.

For the past 25 years, Stockholm native Peter Astedt has been running Musichelp, an artist development company focused on music management, publishing and export.

I had a chance to sit down with Peter for a Q&A, and he curated a playlist of music for us to check out.

Q: How did you get into this part of the music industry? 

A: I was 15 years old when i started my record label. Since then, I've worked in different roles. I started with branding 2005.

Q: What has changed for indie artists between when you started and today?

A: Distribution and the access to the outlets. Right now the biggest change ever is the marketing. We now market to get people to listen to songs several times, not sell a item.

Q: What are some of the ways you leverage brand partnerships for your artists?

A: Speak to the brand and figure out how to create more value when they work with our artists. Find natural ways to include the brand with the artist on stage, in social media and even sometimes in songs. Get to understand the brand's target. The change today is that we work so much with brands; we are now similar. We both try to create relationships with consumers over a long time.

Q: What advice do you give to you artists?

A: Always look on the bright side. Embrace the opportunity and work as a part of a team. Don't forgot to thank all people in the project.