Coke Studio – a hit program that has reshaped the musical landscape in Pakistan and beyond – is set to return for an 8th season this month with its largest lineup ever.

Coke Studio has become a highly successful platform for Coca-Cola Pakistan by bringing together famous local musicians and emerging stars. The new seven-episode season debuts Aug. 16.

Coke Studio Pakistan

Coke Studio has ranked as a top television program in Pakistan, and it has a hugely popular YouTube channel as well. One of the top videos on the site features a performance anchored by one of Pakistan’s most famous folk singers, Arif Lohar. That video alone has been viewed more than 20 million times, contributing to more than 120 million views for the entire channel.

Coke Studio also has more than 4.5 million Facebook fans, and Twitter followers have spiked 139 percent.

"In the last seven years, Coke Studio has made an undeniably positive mark on the Pakistani music landscape,” said Rizwan U. Khan, general manager of Coca-Cola Pakistan & Afghanistan. “At Coca-Cola, we pride ourselves on being at the forefront of new and dynamic innovations, and we can say with confidence that Coke Studio is precisely that.”

This season, which is again produced by Pakistani musicians Bilal Maqsood and Faisal Kapadia of the Pakistani band Strings, will have a diverse lineup of folk, pop, rock and Sufi artists, assisted by a house band and complemented by guest Pakistani musicians.

Coke Studio originated in Brazil in 2007 and was adapted for the Pakistan market a year later. The format has continued to be adopted elsewhere, in India, the Middle East and Africa. 

The blending of traditional and modern makes Coke Studio unique. This season will feature 31 artists, 13 musicians and 28 songs. Find more information at