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Diet Coke FROST: Brand’s First Frozen Offering Hits Stores

By:  Unbottled Staff Feb 26, 2014
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Diet Coke Frost

Diet Coke and Slurpee® fans, it’s time to chill out.

Diet Coke FROST Cherry -- the first frozen offering in Diet Coke’s 31-year history -- will be available as a Slurpee exclusively at 7-Eleven locations nationwide starting today. The refreshing, low-calorie beverage will roll out in other retailers across the country at the end of May, just in time for the hot summer months.

“This will now be my afternoon treat,” said one satisfied customer who tried Diet Coke FROST in a 7-Eleven in New York City. “Now I can get my favorite Slurpee with Diet Coke…what could be better than that?”

She added, “It tastes just like Diet Coke, and I’d know because I’m a Diet Coke connoisseur.”

Each 20-ounce serving of Diet Coke FROST, which includes natural cherry flavor, has 30 calories and 12 grams of carbs.

“Diet Coke FROST is a great-tasting, refreshing uplift for any time of day,” said Stuart Kronauge, general manager, Sparkling Beverages, Coca-Cola North America. “Providing fans with yet another way to enjoy their favorite beverage demonstrates why Diet Coke continues to be the No. 2 beverage in the U.S. Exclusively partnering with 7-Eleven for the debut of Diet Coke FROST brings this innovation to people nationwide in a setting famous for delivering frozen perfection.”

Download the free 7-Eleven mobile app for iPhone or Android platforms here. A coupon for a free small Diet Coke FROST Cherry will be available for a limited time in the app’s savings section.