On the evening of Oct. 24, will.i.am, The Coca-Cola Company and brand partner executives gathered in New York City to celebrate the EKOCYCLE brand launch. The event featured a build out that included sustainable materials throughout the space to offer an inside visual look at the EKOCYCLE story and process. The EKOCYCLE brand initiative was developed to educate consumers about everyday recycling choices and empower their purchasing decisions as part of a social change movement.
“Waste is only waste if we waste it,” said will.i.am. “We need to value the things we consume and become a more sustainable society that is moving towards a world with zero waste.” Through EKOCYCLE, consumers can learn about everyday recycling choices and empower their purchasing decisions as part of a social change movement.”