Coca-Cola is getting into the holiday spirit in the U.K. with limited-edition packaging labels that, when peeled, tie into a festive bow.
Instructions are included on the labels. Here’s how it works:
1. Peel off the label from the bottle at the indicated side.
2. Pull the strip embedded in the label, which will reveal a festive Christmas bow.
3. Give the gift of refreshment (or enjoy yourself) this holiday season!
The 1.75-liter Coca-Cola Christmas Bow Bottles are available for Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life at select supermarkets across Western Europe. Sizes and brands vary by country.