MOSCOW – The FIFA World Cup Trophy Tour by Coca-Cola began its historic journey from Moscow’s Luzhniki Stadium on Sept. 9, kicking off a trek to 24 Russian cities and more than 50 countries before returning for the opening ceremony of the 2018 FIFA World Cup in June 2018. 

One out of every three Russians will have the opportunity to experience the FIFA World Cup trophy in person as it travels from Kaliningrad to Vladivostok in the longest-ever host country tour.

In January 2018, the tour will travel to six continents during the international route, which was revealed at the event. It will then return for the second leg within Russia ending back in Moscow about a month before the kick-off of the Russia championship matches. All events are free and open to the public.

Russian Federation President Vladimir Putin and FIFA President Gianni Infantino participated in the launch celebration, were legends of football taught young Russian players master classes on the pitch of the newly renovated stadium.   

“In the world of sports, no symbol stands stronger than the FIFA World Cup Trophy,” Infantino said. “Everyone recognizes the significance of the trophy as a symbol for football excellence and a unifying force across the world. We are extremely happy to partner with Coca-Cola once again to bring the trophy to football fans across Russia and across the world.”

Vitaly Mutko, chairman of the 2018 FIFA World Cup Russia Local Organizing Committee and Deputy Prime Minister of Russia, commented, “The FIFA World Cup Trophy Tour will visit many great places in our country and create a joyful atmosphere in anticipation of the 2018 FIFA World Cup. Russia is a country where football is loved by millions of people, and we are showing the whole world that Russia is ready to host the greatest exhibition of their favorite game.”

Nikos Koumettis, president of Coca-Cola Central and Eastern Europe, added, “With the FIFA World Cup Trophy Tour, we are aiming to enable fans to create memorable experiences across Russia and throughout the world. We are pleased that we are joining forces with FIFA, the Local Organizing Committee and the Ministry of Sport of the Russian Federation, so The Coca-Cola System in Russia has an extraordinary opportunity to promote youth football development with the FIFA World Cup Trophy Tour. We will highlight the need for sports, and football in particular, to be inclusive and available to everyone – including people with physical or intellectual disabilities.”

To stay up-to-date on the Trophy Tour journey as it travels across Russia and around the world, follow along on Facebook and Instagram.