Coca-Cola Beverages Sri Lanka Ltd. is celebrating the holiday seasons with an impactful message of environmental responsibility and reducing waste. In a unique display of Christmas cheer, “upcycled” Christmas trees and wreaths made from recycled
Coca-Cola provided 23,000 PET bottles towards the handmade Christmas décor by MAIC, commissioned by the World Trade Centre (WTC). The collaboration between WTC, the MAIC concept design firm and
“This is a visually stunning and unique example of the wide range of partnerships that can be founded by maximizing the use of PET bottles through recovery and recycling,” said Lakshan Madurasinghe, public affairs and communications manager,
“Give Back Life” promotes individual responsibility in waste disposal and recycling, and champions the importance of community-led, sustainable initiatives in post-consumed PET recovery, recycling and waste management practices.
Charith De Silva, co-founder, MAIC, added, “We are about bringing ideas into décor, and with this piece it was the timeliness and environmental impact that resonated.
Kumi Miranda, manager, marketing and leasing, World Trade Centre, called the collaboration “an extension of our continuous efforts to conserve the environment,” noting that the facility has won numerous sustainability awards. “This is a visual manifestation of our ideology, and we could not think of a better way of projecting it than in the vibrancy of this beautiful and impactful Christmas theme.”
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