Our own Global Creative Director, Guy Duncan, recently joined CNN in their Executive Innovator series to talk about how The
Coca-Cola Company is staying relevant with the next generation. We talk about how storytelling is so important to our brand all the time on #CokeJourney. Coca-Cola has been sharing creative brand stories for over 125 years. In this CNN piece, Duncan shares how we're still using storytelling to innovate, but the mindsets have had to change like getting used to the idea of giving people permission to fail. "If we succeed every single time, we're probably not pushing the boundaries" says Duncan. Click here to watch the video on CNN.com.
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