Gold Peak Tea and Feeding America, the nation’s largest domestic hunger-relief organization, are asking fans to help provide more than 1 million meals to families in need. Between May 1 and June 30, Gold Peak will donate 11 meals to Feeding America for each meal virtually shared through the appropriate channels, up to 100,000 shares.
People can help by texting SHARINGMEALS to 26739 and sharing a description of a meal that reminds them of home, or by posting a photo of a meal on Twitter or Instagram and including #GoldPeakSharingMeals. The program will be publicized in stores and through targeted digital advertising. Visit sharingmeals.goldpeakbeverages.com for more information.
Known for its premium line of iced teas and coffee products, Gold Peak prides itself on delicious, home-brewed taste. This nod to home, and the notion that home is so often associated with food, prompted the brand to partner with Feeding America, which serves more than 4 billion meals a year to 46 million Americans – including 12 million children and 7 million seniors – through a network of 200 food banks serving 60,000 agencies nationwide. One dollar helps provide 11 meals secured by Feeding America on behalf of member food banks.
“Gold Peak has a passionate following of fans who love the ‘taste that brings you home,’ but we believe home is as much about a feeling as a place,” said Aaliyah Shafiq, Gold Peak brand director. “For many of us, when we think of ‘home’, we think of moments sharing meals with family. But there are too many people who may not know where their next meal will come from, and we wanted to do our part to help. Feeding America is a wonderful organization with a meaningful mission, and we’re excited to work with them to help more families in need.”
Nancy Curby, senior vice president of corporate partnerships and operations at Feeding America, said the organization “is incredibly excited to partner with Gold Peak Tea in their efforts to help provide more than 1 million meals to people in the United States who are facing hunger. We look forward to a partnership that will help provide nutritious food to people in need as we work together in the fight to end hunger.”