We know the challenge. We know that multi-sector approach and commitments are needed to create motivation for change and impact. We have to act upon this challenge and knowledge!



Mogens Kirkeby

Mogens Kirkeby speaking in a panel at the "Together We Move" event in London.


Governments, corporate sector and civil society need to align around ambitious visions for increased physical activity.

The challenge of inactive lifestyle is far too big for one single sector. However, if the major stakeholders from the various sectors align, collaborate on the innovation of solutions and contribute to the implementation from our respective positions, we have a chance to succeed in reversing global inactivity trends.

In a European context we have proposed the vision of ”100 million more citizens to be active in sport and physical activity by 2020”. Today 40 % of 500 Million European Union citizens are regularly physically active. However, in the most physically active countries the share of citizens who are regularly physically active is as high as 60%. It should be a shared vision to close this gap by increasing the number of active citizens significantly.



Mogens Kirkeby

Mogens Kirkeby is President of ISCA – International Sport & Culture Association.Want more detail from Mogens? The rest of his post is on the International Sport & Culture Association's site. As part of the same conversation, we shared Nic Marks blog post here who also participated in the "Together We Move" event in London last week.