You can help save lives — just by dancing!
Coca-Cola and (RED) have partnered to create a global dance movement with the goal of helping end mother-to-child transmission of HIV by 2015, and you can be a part of it. Every day, 700 babies are born with HIV, but with your help that number can be near zero.
It’s as easy as making a step to the left, or a step to the right, or doing the Dougie, or the Worm, or the Macarena — you get it — doing whatever dance move you can concoct.
All you gotta do is dance and then upload a video of your moves to YouTube or Instagram using #CokeREDMoves in the title or as the hashtag. For the first 1,000 videos submitted, Coca-Cola will make a donation to buy life-saving medicine for someone living with HIV.
And if you’re not feelin’ too jazzy with your moves, no need to fret: the movement’s headliners the world-famous dance crew Jabbawockeez and yours truly have developed an easy-to-follow dance that anyone can learn.
The dance can be found in the official music video for “Celebrate (Trashed Remix)” by Empire of the Sun & Tommy Trash, which was created exclusively for (RED) and can be found on YouTube here.
Visit www.CokeREDMoves.com to download a free clip of the “Celebrate” remix, view a tutorial for the dance move, find instructions on how to upload a dance video and help us in our fight to end mother-to-child transmission of HIV.
I believe in the power of dance to bring people from all walks of life together for a singular purpose. It’s inspiring to know that my generation has the power to help eliminate mother-to-child transmission of HIV.
It’s never been more fun or easy to let loose. Please, join us and MOVE for the movement!
Harry Shum, Jr. is an actor on the TV show, Glee.